Digital marketing · Branding · Music

Brands that hit loud.

I'm Abner J. Muñiz, a digital marketing leader in Puerto Rico. I help companies grow online through strategy, branding and paid media, with the same rhythm and discipline I learned on stage.

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Abner J. Muñiz

Two stages

From the boardroom
to the stage.

I'm Senior Manager of Digital Marketing at Empresas Berrios, where I lead digital marketing and e‑commerce for Berrios, Rent Express and Ashley HomeStore Puerto Rico. Since 2010, through my consultancy Redefinem, I've grown luxury, retail and health brands as well as nonprofits.

I've also been a professional bass player since 2000 and have played with revoestereo since 2010. That musical discipline, listening, holding the groove and connecting with the crowd, is the same one I bring to every strategy.

17+
years at Empresas Berrios
15
brands grown with Redefinem
25+
years as a professional bassist
MBA
in Digital Marketing

Services

What I do

  1. 01

    Digital marketing

    End‑to‑end strategy: clear goals, defined audiences and a content and channel plan that gets measured and adjusted.

    • Strategy & annual plan
    • Social media
    • Purpose‑driven content
    • Analytics & reporting
  2. 02

    Branding & art direction

    Meaningful, deliberate design. Identities with character that are instantly recognizable and work at every touchpoint.

    • Brand strategy
    • Logo & identity
    • Art direction
    • Brand guidelines
  3. 03

    Ads & paid media

    Meta and Google campaigns built to sell: targeting, creative and continuous budget optimization.

    • Meta Ads
    • Google Ads
    • Seasonal campaigns
    • ROAS optimization
  4. 04

    Web, SEO & e‑commerce

    Fast websites and online stores that convert, with the right structure so Google and your customers can find you.

    • Websites
    • Online stores
    • Technical & local SEO
    • Mobile experience
  5. 05

    Music marketing

    A track built exclusively for artists and musicians: identity, releases, social and campaigns to grow your audience without losing your voice.

    • Artist identity
    • Release campaigns
    • YouTube & social
    • Music ad campaigns

Featured work

Recent work

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  • Rebranding
  • 3D logo
  • Web

Warezupply

Rebranding, a 3D logo, web design and Meta paid ads management for an authentic sneaker and apparel store.

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  • Branding
  • Web
  • Meta Ads

Pegasus Jewelry

Branding, web design and Meta paid ads management for a jeweler of luxury watches and custom pieces.

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  • Branding
  • Web
  • Ads

Kingpin Jewels

Branding, web design and ads management for an online store of premium watches and statement jewelry.

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  • Branding
  • Logo
  • Web

Vantex

Branding, logo, web design and ads management for a curated premium sneaker and streetwear store.

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  • Content
  • Social media
  • Ads

Habitat for Humanity of Puerto Rico

Content strategy, social media management and ads management for the affordable‑housing nonprofit, since 2015.

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  • Logo
  • Web

JRH Guitar Repair

Logo and website design for a luthier workshop in Camuy.

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Music

The bass
behind the
marketing.

Professional bassist since 2000, in the studio and on stage, alongside Latin Grammy‑nominated artists. Since 2010, bass and backing vocals for revoestereo, a Puerto Rican alternative rock band.

Hear my music

My company

Redefinem.

Since 2010, Redefinem has been the consultancy I work with every client through: strategy, brand, campaigns, web and a music marketing track for artists, with direct access to me.

Visit Redefinem

Is your brand ready to turn it up?

Tell me where your business is today and where you want it to go. I'll get back to you within 24 hours.

Let's start