Branding, web design and ads management for an online store of premium watches and statement jewelry.
Kingpin Jewels sells premium watches, chains, rings and luxury accessories to customers in Puerto Rico and the US, under the tagline “Luxury jewelry for those who stand above the rest.”
The challenge
Build a brand with its own presence in a crowded luxury market, and an online store that turns that status into sales.
What we did
- Branding built around the king figure and a gold palette that signals status and sophistication.
- Web design for the store, with clear collections and a premium shopping experience.
- Ads management to attract buyers looking for statement pieces.
Why it matters
A luxury brand has to tell a story. Kingpin tells the story of someone who reigns in their own style.
Deliverables
- Brand identity
- Online store
- Ads management
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