Abner J. Muñiz
Strategist.
Musician.
Puerto Rican digital marketing consultant. I build brands that look sharp, sound right and sell.
My story
I'm from Puerto Rico and my career has played out on two stages: marketing and music. Today I'm Senior Manager of Digital Marketing at Empresas Berrios, where I lead the digital advertising, e‑commerce, online customer experience and creative team for Berrios, Rent Express and Ashley HomeStore Puerto Rico.
I got there from the sales floor. I started in 2009 as a sales representative, awarded for over a million dollars in sales every year, and grew step by step: social media specialist, digital marketing manager and, since 2021, Senior Manager. More than 17 years at the same company taught me to understand customers face to face before speaking to them through a screen.
Alongside that, since 2010 I've run Redefinem (AJM LLC dba Redefine M.), my digital marketing consultancy. Through it I've grown luxury, retail, health, construction and entertainment brands as well as nonprofits, and since 2015 I've worked with Habitat for Humanity of Puerto Rico. I hold an MBA with a Master's in Digital Marketing and a BBA in Management, Marketing and Human Resources from the University of Puerto Rico.
Music is the other half of my story. I've been a professional bass player since 2000, in the studio and on stage, and I've played with local and international artists nominated for awards like the Latin Grammy. Since 2010 I've been the bassist and backing vocalist for revoestereo, and before that I was a radio host and DJ at Renacer 106.1 FM. Music taught me to listen before I play, hold the groove when everything changes and connect with a live audience, no filters.
The bass is rarely the star, but without it the song falls apart. That's how I see great marketing: the foundation that holds everything else up.See full profile on LinkedIn
Two stages
In business
- Leading digital marketing teams
- Multi‑brand e‑commerce & retail
- Meta, Google & YouTube ads
- Branding & art direction
- Websites, funnels & SEO
- Storytelling & communications
On stage
- Professional bassist since 2000
- Bass & vocals in revoestereo since 2010
- Studio work in almost any genre
- Latin Grammy‑nominated artists
- Christian & mainstream music
- Radio host & DJ at Renacer 106.1 FM
Career
- 2021 →
Senior Manager of Digital Marketing
Empresas Berrios, Inc.
I lead the Digital Marketing team (digital advertising, e‑commerce operations & strategy, online customer experience and creative) for Berrios, Rent Express and Ashley HomeStore Puerto Rico.
- 2020 – 2021
Digital Marketing Manager
Empresas Berrios, Inc.
Supervised the digital marketing and e‑commerce team and built the company's digital strategies: content, awareness, traffic, leads and sales with Facebook Ads and Google Ads.
- 2013 – 2020
Social Media Marketing Specialist
Empresas Berrios, Inc.
Content strategy, social media, in‑store signage and paid campaigns to drive traffic and sales.
- 2009 – 2013
Associate Sales Representative
Empresas Berrios, Inc.
Award‑winning seller with over a million dollars in sales every year. That is where I learned to understand customers face to face.
- 2010 →
Marketing Strategist & Consultant
Redefinem (AJM LLC dba Redefine M.)
My consultancy: digital transformation, sites and funnels on Shopify, BigCommerce, WooCommerce and WordPress, campaigns on Meta, Google and YouTube, and a music marketing track exclusively for artists.
- 2015 →
Digital Marketing Consultant
Habitat for Humanity of Puerto Rico
Strategy, social media management, content and Facebook Ads, plus volunteer work so Habitat always shines.
- 2012 – 2018
Digital Marketing Consultant
Redefine Music Entertainment, Inc. · Puerto Rico / Nueva York
Brand development, social media marketing for businesses and artists, and artist development in entertainment.
Music & media
- 2000 →
Professional bass player
Estudio y tarima
Studio and stage bassist across almost any genre. I've played with local and international artists in Christian and mainstream music who have been nominated for awards like the Latin Grammy.
- 2010 →
Bass & backing vocals
revoestereo (antes Revoluzión Estéreo)
I joined in 2010, when the band was still called Revoluzión Estéreo. Since 2021 we have been on a comeback with new singles and the album Era del Pánico.
- 2005 – 2008
Radio host & DJ
Renacer 106.1 FM · Hormigueros
Hosting and music programming at Renacer Broadcasters, “where music lives”.
Education
- 2017 – 2019MBA, Master's in Digital MarketingNational University College
- 2004 – 2008BBA in Management, Marketing & Human ResourcesUniversidad de Puerto Rico
Certifications
- Artificial Intelligence: Business Strategies & Applications
- WordPress Security
Platforms
- Shopify
- BigCommerce
- WooCommerce
- WordPress
- Meta Ads
- Google Ads
- YouTube Ads
- ClickFunnels
- Converdy
How I work
Strategy before tactics
First we understand the business and the goal. Then we pick channels, assets and budget.
Brands with character
Meaningful, deliberate design: nothing generic, everything with intent.
Rhythm and consistency
In a band, the bass holds the song together. In marketing, consistency holds the brand together.
Results you can read
Clear reports, no jargon, with concrete decisions for next month.
What I offer
- Digital marketing
- Branding & art direction
- Ads & paid media
- Web, SEO & e‑commerce
- Music marketing
Is your brand ready to turn it up?
Tell me where your business is today and where you want it to go. I'll get back to you within 24 hours.
Let's start