Habitat for Humanity of Puerto Rico

Content strategy, social media management and ads management for the affordable‑housing nonprofit, since 2015.

Habitat for Humanity of Puerto Rico works so more families can access safe, affordable housing. I’ve been its digital marketing consultant since September 2015.

The challenge

Nonprofits compete for attention on tight budgets. The work was to explain the impact, build trust and move people to donate, volunteer or spread the word, consistently and for years.

What we did

• Content strategy built on real stories: the families, the volunteers and the process of building a home.
• Social media management and content creation for Facebook, Instagram and X.
• Facebook Ads management for key moments: build days, volunteer calls and donation drives.
• Additional volunteer work so Habitat always shines on social media.

Why it matters

Over ten years with the same organization speaks to trust. It’s the project that best shows purpose‑driven marketing works over the long run.