Rebranding, logo refinement and e‑commerce development for a boutique of luxury watches, bags and jewelry.
Luxoria Azzurro is an online boutique of luxury watches, bags, jewelry and sunglasses, with in‑person delivery in San Sebastián and shipping to the US and abroad.
The challenge
The brand had a foundation but needed refining to compete in the premium segment, plus an online store that delivered a concierge‑like experience.
What we did
- Rebranding to elevate brand perception and align it with its promise of exclusivity.
- Logo refinement, keeping its essence while improving legibility and presence.
- E‑commerce development, with a curated catalog and a trustworthy checkout.
Why it matters
Sometimes the best brand decision isn’t starting over, but fine‑tuning what already works.
Deliverables
- Rebrand
- Logo refinement
- Online store
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