Paletados is a local business that creates and sells delicious handcrafted popsicles. As their Digital Marketing consultant, I helped them develop a comprehensive digital marketing strategy to help them grow their business and reach more customers.
First, I worked with the team at Paletados to develop a strong social media strategy that would help them engage with their customers and increase their online visibility. This included creating engaging content, developing a content calendar, and running targeted social media campaigns on platforms like Facebook and Instagram.
Next, I helped Paletados optimize their website for search engines to increase their visibility online. I focused on optimizing their website’s content, improving their website’s speed, and making sure the website was mobile-responsive.
Finally, I helped Paletados develop and run some Ads campaigns on social media to help them reach new customers in their local area. We focused on using targeted keywords and ad copy to attract customers who were actively searching for popsicles in their area.
As a result of these efforts, Paletados saw a significant increase in online visibility, customer engagement, and foot traffic to their store. They were able to attract new customers and build a strong online presence, which led to an increase in revenue.