As the Senior Manager of Digital Marketing for Empresas Berrios, I had the opportunity to create and manage their e-commerce websites for Berrios, Rent Express, and Ashley Furniture HomeStore in Puerto Rico. My team and I developed berriostedamas.com, rentexpresspr.com, and ashleyhomepr.com to provide an exceptional online shopping experience for customers.
In addition to creating the e-commerce websites, I also developed and executed a comprehensive social media strategy that included content creation and Ads Campaign management on various platforms such as Google Ads, Facebook and Instagram. These initiatives helped to increase brand awareness, drive traffic to the websites, and boost sales for the company.
Working closely with the brick and mortar stores located throughout the island of Puerto Rico and St. Thomas, I was able to provide support and guidance to ensure a seamless omnichannel shopping experience for customers.
Overall, my work with Empresas Berrios has been a tremendous success, and I am proud to play a significant role in their digital transformation. Through my expertise in Digital Marketing and e-commerce, I was able to help the company achieve tremendous success online and reach new heights of growth and profitability.